Making Coal Cute Again

Three weeks ago, U.S. Secretary of the Interior Doug Burgum shared an unusual tweet: a cartoon image of himself with his arm draped around a giant, anthropomorphized lump of coal. This piece of coal has big googly eyes and a smudge of a nose, and is wearing a safety vest and a hard hat. He is, frankly, adorable—and he has a name: Coalie.

When Coalie first appeared on the internet, he went viral—ridiculed on social media, in newsletters, and even on late night talk shows. And that’s because this big-eyed, cute piece of coal was widely understood to be coal propaganda, a tool to soften the coal industry’s image.

But the truth about Coalie is more complicated. His origins tell a story about what it’s like for federal employees to try to do their work while navigating the Trump administration’s agenda. Coalie may be widely seen as a mascot for coal mining, but that’s not what he was made for.

In this episode, you’ll hear from Simone Randolph, Director of Communications for the Office of Surface Mining Reclamation and Enforcement (OSMRE); Sara Eckert, formerly of OSMRE; Slate staff writer Nitish Pahwa; and Leah Stokes, who researches climate and energy policy at the University of California, Santa Barbara and co-hosts the podcast A Matter of Degrees.

Thank you to Daniel Raimi, Tony Ho Tran, and Hannah Northey.

This episode was written by Willa Paskin and Evan Chung and produced by Evan Chung, Decoder Ring’s supervising producer. Our show is also produced by Max Freedman and Katie Shepherd. Merritt Jacob is Senior Technical Director.
If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.

Sources for This Episode

“10 Things to Know About How OSMRE Supports America’s Energy Legacy and Communities,” Office of Surface Mining Reclamation and Enforcement, January 21, 2026.

Gongloff, Mark. “Meet ‘Coalie,’ the Lethal Mascot for Dirty Energy,” Bloomberg, January 29, 2026.

McCurry, Justin. “Kumamon leads Japan’s mascot craze, but don’t mention Pluto-kun,” The Guardian, May 12, 2013.

Northey, Hannah. “Trump unveils cartoon mascot ‘Coalie’ while slashing staff, rules,” E&E News, January 23, 2026.

Sewell, Brian. “Remembering Buffalo Creek,” The Appalachian Voice, February 21, 2012.

Snelling, Grace. “The Trump administration has a new mascot: A literal hunk of coal,” Fast Company, January 24, 2026.

Yoder, Kate. “Why the government is trying to make coal cute.” Grist, January 29, 2026.